Virtual College Fairs and TV Series Help Students Get to Know Colleges

Virtual college fairs cropped in the past year as a way for colleges to reach prospective students whose movements were curtailed by Covid. Before the pandemic started forcing shutdowns—a year ago—hundreds of admission representatives, each fall and spring, crowded into gyms and other venues, setting up their tables with banners, brochures, stickers, and pens. This year, the gyms are off limits and the reps are zooming in from their offices or homes.

Virtual college tours can familiarize students with schools. (@alexandrahraskova via Twenty20)

Three Great Virtual Fairs

NACAC, the National Association for College Admission Counseling, with Common App’s support, began a series of college fairs in February.

Upcoming ones are

  • March 16, Performing and Visual Arts
  • March 21, general
  • April 10, Western U.S.
  • April 20, Southeastern U.S.
  • May 2, general

You can register for each fair date at https://virtualcollegefairs.org/events. You can sort through the live sessions by college or time, and they can filter by state, major, type of college (private or public), type of program (bachelor’s or associate’s), and size. If you’d like to see earlier presentations, go to https://virtualcollegefairs.org/videos.

Tribune Publishing is currently holding a virtual college fair that runs through March 20. You can watch “live or at your leisure.”

I’m very impressed with the technology they’re using, though the number of colleges represented is relatively small. From the “Speakers and Topics” tab, you can hear Jeff Selingo, author of Who Gets In and Why, discuss his research into selective college admissions.

You can hear the co-founders of Grown & Flown talk about what parents do to help or hinder when their teens are going through the admissions process. You can find out about going to college in Europe, learn how to select a major, discover the differences between private and public colleges. The Tribune fair has around a half dozen Florida schools, a few big names like Penn State and Temple, and a number of lesser-knowns, like MSOE and Five Towns College. You can see the list of schools here.

The New Jersey NACAC affiliate is sponsoring a virtual fair on Tuesday, March 16.

Sign up at https://www.strivescan.com/newjersey/. This is set up in 45-minute sessions from 5 p.m. to 8 p.m., with 14 to 15 blocks in each session. Each block includes four to six colleges that you can visit while in the session, in total more than 250 schools, and each college gets about six minutes, in the order listed, to present.

Other NACAC affiliates run similar virtual fairs throughout the spring. You can see earlier presentations at https://www.strivescan.com/virtual/schedule/.

In researching virtual fairs, I ran across and previewed a new TV series on Amazon Prime called The Campus Tour. An on-demand show that I watched on my computer while cooking dinner doesn’t really seem like a “TV series,” but the production value is good enough for television, with an upbeat host and enthusiastic, broadcast-worthy students from all types of majors and backgrounds. As of March 6, only three tours are accessible: Arizona State University (55 minutes), Florida Tech (30 minutes), and Fort Lewis College in Colorado (30 minutes).

Each segment within an episode features a current student telling why they chose the college and then explaining one aspect of the school, such as residence halls, or the life of a student-athlete, or the internships or research available. I recommend visiting thecollegetour.com and signing up for updates.

Tips for attending a virtual college fair

1. Scope it out ahead of time

Understand how the fair is set up and how you can sample schools. Register and put it on your calendar. (Now’s a good time to set up a non-cutesy email for all of your college business, separate from your regular or high school email.)

2. Make a list of colleges you’re interested in

Don’t limit yourself to schools you’ve heard of; pick a few that you haven’t heard of but that fit your criteria of size or location or majors.

3. Make a list of questions beforehand and take notes during the presentation

I keep my notes in Google docs—they’re rough, but I can always find them, and I can use my tablet for notes while watching presentations on my laptop, or vice versa.

4. Make contact

If video is enabled, show your face. For presenters, it’s nicer to see a face than a black square. Ask your questions if that’s enabled through the Q&A, the chat, or audio.

5. Email representatives after the fair and thank them

Say thanks especially if you might apply to their school. Reps always post their contact information, and if the presenters don’t serve your area, they’ll connect you with the person who does.

Virtual college fairs will probably continue even after we are free of this virus. While you can’t pick up Allegheny College’s alligator pen (they’re the Gators, get it?) or cram Richmond’s spider tote bag with 25 pounds of loot, you can learn the basics about far more schools than you could possibly visit in person and ask the reps your questions directly.

Plus, because you’ve registered, they have your email and you have “demonstrated interest” in the school, which can sometimes work in your favor. Unlike the pop-up college fairs that re set up for a few hours on a day or two in the spring and fall, at a location and time that may or may not be convenient, virtual college fairs provide access to more people over a longer period of time. Even if the event is only scheduled for a few hours, recordings can usually be accessed later.

Virtual college fairs and other forms of virtual outreach make access to information about a range of college options available to more students, and organizations are getting better at managing the technology. Colleges want to connect with prospective students, so take advantage of these online opportunities.

It’s still possible to visit some campuses, but right now, most visits are limited. Some campuses are only allowing admitted students, most of whom applied sight unseen. Some schools allow juniors, but not younger students, to tour in masked small batches, keeping outside of buildings. Policies can change from week to week, so the only way to be sure that you can visit a campus is to check with the school’s “visit” page, usually under “admissions,” and register in advance. You’ll get an email if anything changes.

More to Read:

How to Prepare for a Virtual Career Fair at College: Step-by-Step

About Karen Hott

Karen A. Hott is an independent college consultant and the founder of Two Bridges College Consulting. Before retiring a few years ago, she taught in Maryland public schools for 35 years, the last 17 years in an Annapolis-area high school, where she taught AP English Language and Composition, all levels of ninth and 10th grade English, journalism, and newspaper production.


Today Ms. Hott loves working with students on their college searches, applications, and essays, and she’s ecstatic not to have any papers to grade. Her 25-year-old daughter is finishing up her last semester of law school remotely, living back at home since covid closed campus in March.

Read more posts by Karen

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