Michael Luchs

Dr. Michael G. Luchs is the Shook Term Distinguished Professor at William & Mary’s Raymond A. Mason School of Business, and Director of the Jim and Bobbie Ukrop Innovation & Design Studio. He earned his Ph.D. from the University of Texas at Austin in 2008. Dr. Luchs also earned an M.S. in Marketing from the University of Texas at Austin, an M.B.A. from the University of Virginia’s Darden Graduate School of Business, as well as a B.S. in Engineering and a B.A. in Psychology from Tufts University.

Dr. Luchs has won multiple teaching awards including the national Page Prize for Sustainability Issues in Business Curricula and the student-nominated Faculty Excellence Award. He currently teaches both undergraduate and graduate courses including “Customer Insights for Innovation,” “Sustainability Inspired Innovation & Design” and “New Product Development.” You can find him here.

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