Our daughter will soon turn in final papers and tests, which will wind down another year of school. This spring feels like no other because she is a senior and this is her season of lasts. During these final few weeks she will join her friends at the Prom, Awards Day, and finally, Graduation, to mark much more than just the end of the term. So in our daughter’s closet are the new dresses, shoes and accessories she will wear for these truly special occasions. For parents of girls, in particular, senior spring is also a season of expensive shopping.
Fortunately, she often includes me on her quest to find the “perfect” outfits and, according to The Wall Street Journal, we are not alone.
The mother-daughter shopping trip is expanding into new territory. Moms and their girls follow the same retailers on social media, trade photos of clothes and create joint pin boards of looks they plan to shop for, whether online or in a traditional trip to the mall.
In a recent survey of 12- to 19-year-old girls, 74% said their parents were “very involved” or “involved” in shopping with them. According to the Futures Company, a consulting firm; 78% said they respected older family members’ opinions. Mothers, meanwhile, are adopting youthful looks retailers say. The result is women’s and girls styles are converging.
Shopping together has given me a front row seat to watch our daughter evolve from “little girl cute” to a young woman who has her own unique, slightly-preppy sense of style. During the hours we have wandered in stores and shopped on-line, she has learned basics of consumer economics – she gravitates toward the sale racks and pays attention to return policies. She reads the fine print about fabric care (avoid costly “dry clean only”) and watches for the purchase threshold for free shipping.
After she goes off to college, taking that first trip to the mall – solo- is a trip I dread.