I would not buy a product simply because the founder is a small businessman who has a passion for entrepreneurship and who donates 10% of all the proceeds. I would not buy a product simply because the company has invested in the towns in which they have their plants and the employees are insanely passionate about the company. I would not buy a product because they have a trendy new store in NYC that sells flavors and combinations that make your head spin. Or would I? One word, “Chobani.”
What if it tasted amazing and had incomparable health benefits? What if it was fat-free, portion-controlled, all real and came in flavors like Pomegranate and Passion Fruit?
At Grown and Flown, you are not used to hearing us talk about products, but there is one product that Mary Dell and I are so obsessed with that we had to explore further. Their stylish website was a perfect place to begin.
When we discovered a shared craving for the little cups of yogurt and fruit we set out to meet the Chobani people who make our day, every morning. You might call us Yogurt Groupies.
But still you might ask…why Chobani? And why are the two of you writing about this and giving away free product??? Recently, Mary Dell and I met Elizabeth Poisson, Chobani Community Coordinator, for breakfast at the Chobani Cafe in SoHo (a must) and after spilling to her all of the reasons we are passionate about the product, we thought we would share them here as well. After breakfast Elizabeth was kind enough to send us some of our own Chobani favorites after I told her that my local grocery store has trouble keeping Chobani on the shelves!
It is about good, truly excellent taste
The reality is we wouldn’t eat Chobani and our kids and husbands wouldn’t eat it, if it didn’t taste divine. When I discovered Fig with Orange Zest, I also discovered it sold out quickly in my grocery store. Chobani has an amazing six-week shelf life so, my solution:
I had seen Greek yogurt in the store before and I associated it with overly tart almost slightly bitter plain yogurt, and as a result I was reluctant to try it. I learned that the label “Greek” in this case primarily means strained. By straining yogurt, Chobani removed the watery whey, creating a thicker yogurt that has almost one-third of the RDA of protein in a small six-ounce cup, twice that of traditional yogurt. For me it the difference between being hungry again at 10:15 and making it to lunch.
Building strong bones and bodies never gets old
Mary Dell and I started out eating Chobani because it is a high protein breakfast but the health benefits did not stop there. Calcium is a big problem for me. I don’t like milk and drink my coffee black. I try not to eat much cheese because of the calorie content and ditto ice cream. I love green vegetables, but how much can one eat?
While the message of consuming calcium is relevant for all, it is a critical issue for midlife women. Women in midlife need calcium and, until lately, we have filled this need with supplements as suggested by physicians. Jane Brody of the The New York Times recently reported that this may no longer be the best course of action, “In February, the United States Preventive Services Task Force recommended that postmenopausal women refrain from taking supplemental calcium and vitamin D. After reviewing more than 135 studies, the task force said there was little evidence that these supplements prevent fractures in healthy women.”
And then Brody said the words we longed to hear, “Yogurt, which ounce for ounce is an even better source of calcium than fluid milk, has achieved unprecedented popularity in recent years, but few consume it more than once a day, which doesn’t come close to meeting dietary needs.” One six-ounce cup of strained yogurt has 20% of RDA of calcium. So even if you only eat two a day, you have made a sizable dent in your daily requirement.
Calcium another whey
Calcium can be a problem for not only women but for the estimated 75% of the adult population that is lactose intolerant. While lactose intolerance is not an allergy and does not mean that the person cannot consume milk products, it does mean that eating milk products and many cheeses can result in uncomfortable digestive problems.
Yogurt, and particularly strained greek yogurt, is less than 5% lactose and is well tolerated by people who have trouble consuming other milk products.
Say no to food fads
As a baby boomer, I feel as though life has been one long food fad. I grew up on Tang and space food bars. I thought Velveeta was cheese and Kool Aid was juice. We thought food that could last on the shelf for years was good for us and that if it was fun, almost toy-like, it was even better. Yet this flies in the face of science and human history that tells us that our bodies are nourished by the Earth and foods that come from its bounty.
We are old enough to have seen fads come and go and to know that the best foods are not fads at all, but rather pure foods that have existed for centuries. By midlife we have outgrown sickly sweet tastes and foods colored in a way that nature never intended. We like our relationships sincere and our foods real.
Forget diets, it is all about low-calorie, healthful food
Diet fads are almost as plentiful as food fads. Shame on us, those who have seen diets come and go, if we don’t resist the latest craze and remember that reasonable amounts of healthful foods and lots of exercise has served humans well for millennia.
Portion control is one of the biggest problems with weight control. We eat the right foods, but even then eat too much. We eat foods labeled low-calorie, only to discover that they are a chemical wonderland with few healthful benefits. Chobani makes it easy. Six ounces, between 100-160 calories (depending on the flavor), grab and go. If I fill the refrigerator with the little colored cups, instead of the pantry with lots of chips, I can even get my kids to eat healthfully.
Grown and Flown is not changing. We are still going to fill this space with writing about raising kids through the teen and early adult years and the changes in their lives and ours. But what is more essential to hearth and home than how we nourish our children and ourselves?
Congratulations to our Chobani giveaway winner, Katie Klopfenstein, a Grown and Flown reader from Ohio who is a mom of two sons, one in high school and the other in college. Thanks to everyone who participated in our contest and thanks to Chobani for offering the wonderful prize.